0730 | Saturday 12 September | IBC 2026
Lace up for the next generation of media technology talent.
Join us at IBC2026 in Amsterdam for the inaugural Race 4 The Future a charity run (or walk!) kicking off Saturday, 12 September at 07:30. Open to all IBC attendees, this event lets you move with purpose and make a difference. Whether you’re racing for time or strolling with friends, every step you take supports Rise Academy’s work to open doors for underrepresented young people breaking into the industry.
Inspired by the AWS Elemental 4K 4Charity Fun Run that took place for several years at IBC, the Rise 4K invites you to participate for a donation of just £25*. Every pound goes directly to Rise Academy’s programs that help underrepresented young people launch successful careers in media and technology.
Race 4 The Future Countdown
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FAQs
Registration Closed
For 2026 we are limited to how many runners we can accomodate for the Race 4 The Future and we have reached out maximum registrations. You may also support the run by joining us as a volunteer – please use the volunteer link a little further down the page.
About Rise Academy
Rise Academy a registered charity that inspires, educates and informs young people about the opportunities and pathways into the media technology industry.
We are the only organisation that connects young people directly with industry professionals, alongside access to renowned industry companies such as WarnerBros Discovery, ITV, Sky, BBC, AWS & many more.
The Academy provides hands-on practical experience that enables young people to understand what roles exists in the industry, what skillsets they might need and tangible information on how to into the sector.
Volunteer
If you are unable to take part in the run itself perhaps you’d like to volunteer your time to make sure the event runs smoothly. If you’d like to help please fill in the form via the button below.
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